Sales & Marketing Manager Kilkenny

I am delighted to be recruiting on behalf of my client in the Kilkenny area for a Sales & Marketing Manager. You will support the development and execution of the property’s commercial strategy across all business segments.

You will oversee the efficient daily management of the Sales & Marketing office, ensuring exceptional standards in administration, client engagement, reporting, communication and commercial coordination. Working closely with the Director of Sales & Marketing, Revenue Team, General Manager and operational departments, you will help drive market share, revenue performance and guest satisfaction.

This role requires a highly organised and proactive leader with strong relationship-building skills, commercial acumen and a passion for luxury hospitality.

Key Responsibilities

Commercial & Sales Leadership

• Assist in identifying and securing new business opportunities across all market segments.
• Develop and maintain strong relationships with corporate accounts, travel partners, agencies, tour operators, event planners and key stakeholders.
• Support sales activities including client meetings, presentations, contract negotiations, site inspections and familiarisation trips.
• Drive proactive sales initiatives to increase market penetration and brand visibility.

Sales Office Management

• Oversee the daily operations and administration of the Sales & Marketing office to ensure seamless efficiency and professionalism.
• Ensure all sales enquiries, proposals, contracts and follow-up activities are managed effectively and within agreed timelines.
• Maintain accurate reporting, forecasting, database management and CRM administration.
• Monitor office workflows and departmental coordination to ensure exceptional client service standards.

Marketing & Brand Support

• Collaborate closely with the marketing team on campaign execution, promotional initiatives, partnerships and seasonal activity.
• Assist with content planning, website updates, social media coordination and collateral development.
• Support initiatives aligned with brand standards and global commercial opportunities.
• Monitor market trends, competitor activity and guest insights to identify opportunities for growth and innovation.

Revenue & Performance

• Work collaboratively with the Revenue team to support pricing strategies, forecasting and performance analysis.
• Prepare weekly and monthly commercial reports, sales activity updates and market intelligence for senior management.
• Analyse business trends and contribute ideas that support profitability and long-term commercial success.

Team Collaboration & Development

• Support, motivate and mentor members of the Sales & Marketing team.
• Foster strong communication and collaboration across all departments within the resort.
• Promote a culture of professionalism, innovation, accountability and exceptional guest experience.

The Ideal Candidate

• Minimum 3–5 years’ experience in a senior sales or commercial hospitality role.
• Strong understanding of hospitality, corporate sales, MICE, leisure and international markets.
• Proven ability to build relationships, drive revenue and deliver commercial results.
• Excellent organisational, administrative and project management skills.
• Exceptional communication, negotiation and presentation abilities.
• Experience with CRM systems, reporting tools and hotel sales platforms.
• Highly motivated, professional, and commercially focused with a hands-on approach.
• Flexible and adaptable with the ability to thrive in a fast-paced environment.