Director of Sales

Dublin City Centre, Full Time

The ideal candidate will be responsible for overseeing the Sales teams’ operations and strategies. By researching market trends and conducting competitor analysis, you will develop and implement sales strategies.

Objective of the Role

A hugely interactive role in a fast-paced environment. This role incorporates the management of an important market segment within this hotels business mix. This key role within a dynamic sales team, demands great administration skills combined with excellent communication skills. The role offers the candidate a prominent position within the centre of the corporate landscape.

Key Duties and Responsibilities

  • The management and implementation of the Hotel’s annual Sales and Marketing strategy
  • Responsibility for targeting, focusing, and coordinating the Sales and Marketing teams’ activity, to maximise on the opportunities that exist in all markets and to achieve budget targets and budgeted revenues
  • To ensure effective management of key corporate accounts and to recognise and capitalise on all opportunities from these existing accounts and maintain them to their optimum level.
  • Solicit, confirm and negotiate transient accounts including negotiating rates and confirming contracts that ensure targeted budget achievement.
  • Proactively prospecting new accounts for the property, and following sales process through to convert into ‘producing’ accounts.
  • Create a targeted RFP hit list in advance of RFP season for multi-user account development.
  • Analyse monthly intelligence reports and hotel GDS production reports and develop business from same with the General Manager.
  • Identify key competitors and carry out regular competitor analysis, monitoring their performance, rates and sales activity.
  • Update the companies CRM system Alkimi accurately and utilise for measuring prospective business
  • Utilize arrival reports, Hotelligence 360, Alkimi/Opera business intelligence etc, to solicit and secure business on behalf of hotel.
  • Create and execute account plans/company needs analysis for top corporate accounts and make recommendations re: pricing, yield management, room night production, sales activities, etc.
  • Organise and facilitate site inspections of the hotel and entertain clients as appropriate to support efforts.
  • To have a strong knowledge of competitive set and remain up to date on key business trends.


  • Experience in a similar role in the hospitality sector.
  • Proactive sales experience is a must.
  • Excellent communication skills and fluency in spoken and written English.
  • The role will involve travel; candidates must have access to a car for work and hold a full Driver’s Licence


  • Bachelor’s degree or equivalent experience
  • 3+ years’ of sales leadership experience
  • 5+ years’ of experience in sales
  • Strong leadership skills


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