Director of Sales & Marketing

Sligo, Full Time

Director of Sales & Marketing 

We are currently recruiting for DOSM for our client that will manage all sales and marketing activity for the property. We are looking for a driven and sales focused manager that has previous experience within the Irish hotel industry.


  • Develop the overall sales strategy for the sales team.
  • Develop the marketing, brand and sales strategy for the property.
  • Develop new markets in line with the overall hotel sales strategy and analyse and report on these activities
  • Provide leadership to the sales team on appropriate selling techniques and monitor team results and adjust activities to ensure objectives are being reached
  • Work in conjunction with the Senior Management team to manage hotel bookings and availability to ensure maximum revenue opportunities are achievable.
  • Provide feedback on local market conditions
  • Participate in Revenue meetings where required
  • Prepare the budget for department and forecasting.
  • Develop and implement goals and strategies for department
  • Develop good working relationships with key accounts.
  • Sell rooms, conference, food & beverage and other hotel services.
  • Monitor account production and implement strategies to ensure achievement of quarterly and annual sales.
  • Ensure that all sales reports and data generated from the Sales & Marketing team are recorded on systems.
  • Ensure all reports required in relation to the Sales & Marketing.
  • Monitor service and teamwork on a regular basis and offer input on enhancing value.
  • Develop sales training to all departments in the hotel
  • Ensure the correct sales approach is being taken by all employees in line with hotel sales strategy.
  • Oversee the public marketing activities of the hotel.
  • Develop the advertising strategy for the hotel in line with the budget
  • Oversee online marketing of brand website, social channels and brand presence across all online platforms.
  • Manage and produce marketing material.
  • Develop social media strategy to assist marketing and sales.
  • Develop on-site promotional activities.


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