Director of Marketing €65K+

I am pleased to announce that I am recruiting on behalf of my client in the Kilkenny area for this fantastic role within their luxury property. This is a unique opportunity to further your career within a globally recognised luxury hospitality brand while shaping the future positioning and continued success of one of Ireland’s most celebrated destinations.

Key Responsibilities:

Marketing Strategy, Commercial Growth & Brand Leadership

• Lead the long-term evolution of the brand, ensuring clear positioning, consistency across all guest touchpoints and successful delivery of major capital projects, renovations and brand repositioning initiatives.
• Identify emerging consumer trends, innovation opportunities and new revenue streams that enhance guest experience, strengthen market position and deliver sustainable commercial growth.

Digital Marketing & Content:

• Lead the development and execution of integrated digital marketing campaigns across paid, owned, and earned channels to drive awareness, engagement, and revenue growth.
• Oversee digital performance across the website, SEO, email marketing, social media, and paid advertising, ensuring a seamless and high-performing customer journey.
• Develop and lead CRM strategy, guest lifecycle marketing, and marketing automation programmes to enhance engagement, loyalty, and retention.
• Drive booking engine optimisation and direct distribution initiatives to maximise conversion and direct revenue.
• Champion marketing technology, AI innovation, and digital transformation, identifying opportunities to enhance efficiency, personalisation, and commercial performance.
• Lead content strategy and creation, delivering compelling storytelling that brings the estate’s heritage, luxury positioning, and unique guest experiences to life.
• Oversee content planning, editorial calendars, photography, videography, and creative asset development, ensuring consistency across all brand touchpoints.
• Monitor, analyse, and optimise campaign performance, leveraging data, insights, and ROI metrics to inform decision-making and maximise effectiveness.

Public Relations & Partnerships:

• Develop and maintain strong relationships with media, influencers, tourism partners and industry stakeholders.
• Lead public relations activity, press engagement, media visits and brand collaborations.
• Identify strategic partnership opportunities that enhance visibility and strengthen market presence domestically and internationally.
• Represent the property at industry events, networking opportunities and promotional showcases.

Commercial Performance & Analytics:

• Partner closely with the Sales and Revenue teams to develop and execute marketing initiatives that drive occupancy, revenue, guest spend, and market share.
• Monitor, analyse, and report on marketing performance, campaign effectiveness, and brand health metrics, ensuring clear alignment with commercial objectives.
• Analyse market trends, competitor activity, consumer insights, and guest behaviour to inform strategy and identify growth opportunities.
• Prepare and present regular performance reports, insights, and strategic recommendations to the senior leadership team.

Team Leadership & Collaboration:

• Lead, inspire, and develop the marketing team, fostering a high-performance culture built on creativity, innovation, collaboration, and accountability.
• Work closely with department leaders across the property to ensure marketing initiatives align with operational priorities, commercial objectives, and exceptional guest experience standards.
• Build and maintain strong relationships with marketing teams, strategic partners, and external agencies to maximise brand impact and business performance.
• Oversee agency selection, management, and performance evaluation, ensuring partnerships deliver measurable value and align with brand objectives.

The Ideal Candidate

• Minimum of 5 years’ experience in a senior marketing leadership role, ideally within luxury hospitality, travel, lifestyle, or premium consumer brands.
• Demonstrated success in leading digital transformation initiatives, CRM strategy, guest lifecycle marketing, and AI-enabled marketing programmes.
• Proven track record of developing and executing integrated marketing strategies that deliver measurable commercial growth and brand performance.
• Exceptional communication, storytelling, stakeholder management, and presentation skills, with the ability to influence at all levels.
• Proven experience managing budgets, agency partnerships, and complex cross-functional projects.
• Highly analytical, with the ability to interpret data, identify opportunities, and translate insights into effective strategic actions.
• Commercially minded, creative, and innovative, with a passion for delivering exceptional brand and guest experiences.
• Adaptable, resilient, and comfortable operating in a dynamic, fast-paced environment.