Senior Marketing Executive

Limerick, Full Time

Title: Senior Marketing Executive

Salary: €35k

Location: Limerick City

Duties & Responsibilities:

  • Assist with the planning and execution of digital marketing campaigns across various channels.
  • Maintenance and monitoring of hotel website.
  • Content creation, updating and editing of websites information while considering SEO strategy.
  • Monitoring of booking engine content, promotions and special offers.
  • Completion of monthly website audits.
  • Review and audit content on 3rd party websites and OTA’s and ensure that the content is appropriate and adheres to brand guidelines and the hotel standard.
  • Measure performance of digital marketing efforts using web analytics.
  • Creating and reviewing of digital assets.
  • Attending monthly website calls if necessary.
  • Monthly digital marketing reporting.
  • Management and execution of all ezines
  • Organising, managing and growing databases for the hotel ensuring GDPR compliance.
  • Liaise with our website / booking engine provider.
  • Work with photographer/videographer including Group Digital Team on photo and video needs & set up, coordinating on-site photo and video shoots.
  • Manage & execute the social media content calendar.
  • Content creation, planning and executing.
  • Daily management of social engagement and community management.
  • Actively grow engagement on social media channels.
  • Work with local media for placing hotel advertising

Candidate:

  • 2 years’ previous experience in a marketing support role, preferably within the hospitality sector.
  • Experience in working with content management systems and digital agencies.
  • Highly organised, strong team player and ability to work in fast paced environment.
  • Outstanding attention to detail and strong communication & creative skills are essential.
  • Excellent skills in Microsoft Office
  • Creative flair together with Canva or other graphic design tool essential.

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