Sales and Marketing Manager – 4* Hotel

Kilkenny, Full Time

We are currently recruiting for an experienced Sales and Marketing Manager for our client, a beautiful 4* property in Kilkenny.

Key Responsibilities: 

  • Account management in particular with corporate and business groups.
  • Manage and undertake local, regional, and national activities including trade shows, networking events, workshops, wedding fairs, presentations, etc.
  • To review all past clients and identify potential for future business
  • To target and develop new conference business through cold calling, developing contacts and networking
  • Target and develop groups for social functions
  • To liaise with the other Group sales managers to identify any potential opportunities for cross-selling.
  • Maximise revenue and achieve sales targets while managing key accounts
  • Conduct site visits with existing and potential customers.
  • Carry out competitor research and analyse both locally and regionally
  • To actively manage and promote the social media pages for all areas of the business
  • To draft content for all hotel collateral including brochures, flyers, posters etc, in line with brand standards and partnership with central marketing department.
  • To review the daily arrivals lists and capture any potential leads for future business
  • To work with reservations and revenue management team to review forecasts and take action to drive more business into leisure market segments
  • To work with the GM and team in compiling the annual marketing budget for the hotel and to work in line with that budget each year.
  • To build a wedding business within the hotel
  • To arrange and host open evenings
  • To book attendance at and attend wedding fairs
  • To conduct show rounds for potential events including weddings and conferences
  • Manage and maintain of all sales databases.

Experience required:

  • Previous hotel sales experience is essential
  • Experience in selling corporate accommodation, conference and meeting rooms, weddings, events, bar and restaurant
  • Highly motivated and capable of creating and maintaining a large client network.
  • Well organised with an eye for detail.
  • A natural people person who enjoys establishing and maintaining a network of professional contacts.
  • Focused on providing exceptional customer service at all times.
  • Creative and analytical with the ability to persuade and negotiate effectively.
  • Social media savvy
  • Professional in approach and capable of working on their initiative.
  • Willing to travel locally and occasionally nationally and abroad to corporate trade events.
  • A car owner with a full clean driving license.


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