Group Marketing Manager

Dublin, Full Time

Group Marketing Manager

 

We are currently recruiting for a Marketing Manager for our client who will be responsible for the brand marketing & strategy for the Group. We are looking for a dynamic senior marketing professional who will drive real change, innovation, and creativity and manage all aspects of the marketing department and team. You will be responsible for enhancing and maintaining brand integrity across all marketing initiatives. Developing the marketing strategy for the company in line with company objectives. Co-ordinating marketing campaigns with sales activities and maintaining brand standards.

 

Responsibilities

 

  • Creating marketing strategy and co-ordinating marketing campaigns with sales team.
  • Manage and improve campaigns, measuring results.
  • Maintain effective internal communications to ensure that all relevant functions are kept informed of marketing objectives.
  • Establish positioning, identify target audiences, and develop marketing plans.
  • Lead the execution of marketing programs from start to finish.
  • Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
  • Manage all aspects of social media along with the Digital Marketing
  • Manage the Digital Marketing Function for the group.
  • Manage the website development with emphasis on user functionality and up to date content.
  • Manage Google Adwords to ensure all search terms are relevant.
  • Manage Google Analytics, linking campaigns, reporting monthly to senior management on the statistics.
  • Manage all branding across the group.  
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